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Booskerdoo Celebrating 10th Anniversary with Free Coffee Day and Contests

By Staff

July 14, 2021: Booskerdoo Coffee & Baking Co. is celebrating its 10th Anniversary during the third week of July, with a Free Coffee Day, customer contests, a special limited edition coffee blend, and free Booskerdoo swag.

The first batch of Booskerdoo Coffee was roasted in an oven in a one-bedroom apartment in New York City in 2010. It was so delicious that James & Amelia Caverly, the co-founders of Booskerdoo, realized that serving fresh coffee to retail and wholesale clients was a niche in the specialty food world that needed to be filled. So they launched their business.  

In 2011, they opened a coffee shop with a roaster on the retail floor in the Jersey Shore town of Monmouth Beach and subsequently started a wholesale program.  

In 2012, they added bakery items and in 2013 opened their second cafe in Fair Haven, New Jersey.  

In 2016, they moved their baking and roasting facility to an open-plan space with a cafe to Asbury Park. They also opened kiosks in Matawan and Holmdel and a shop in Long Branch and increased their list of wholesale clients. 

In 2020, they launched in Bronxville. 

Booskerdoo currently has six retail locations and is celebrating its 10th Anniversary. 

“After getting through the pandemic, our 10th Anniversary Celebration feels even more momentous,” says Amelia Caverly. “We are extremely thankful for all the support from our customers as well as all the hard work from our employees.”  

Booskerdoo had to get creative during the pandemic, launching its mobile app and reconfiguring all shops for contactless ordering. But now, the shops are back open 100% with indoor dining and optional mask-wearing. 

Free Coffee Day will be on Tuesday, July 20. It will include free drip coffee for everyone all day long at all six of their locations

Booskerdoo is also releasing two new limited-edition Ethiopian micro-lot coffees on Friday, July 16, which will only be available until they are sold out. Customers will also have the chance to win gift cards, bags of coffee and get free Booskerdoo branded swag. 

“Free Coffee Day is always a blast,” says co-founder James Caverly. “We’ve done it for individual shop openings in the past, but this will be our first company-wide event. We’re so excited to see familiar and new faces!”

Booskerdoo is also expanding, with a franchise program in NJ, NY, and CT. 

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